Sears Acquires Delver Social Search Engine… Why?
By Anna Johnson on March 11th, 2009U.S retailing giant Sears – owner of Kmart and Sears – has acquired social graph search engine Delver.
That’s good news for Delver, which avoids going into the ‘deadpool’ predicted by TechCrunch, but it has a lot of people scratching their heads over what Sears is up to.
Apparently, Delver will become a research and development center for Sears and continue developing the search engine among other products.
Sears’ move to create ServiceLive – an ‘elance for tradespeople’ – is perhaps an understandable move away from traditional retailing, since Sears sells furniture and the like for home makers. But Delver doesn’t seem to be such a logical fit…
Source: Roi Carthy, “Delver Gets Acquired by Sears (Really),” TechCrunch, March 8, 2009
