Search Marketing Down in Q4 of 2008
By Anna Johnson on January 21st, 2009
Despite other reports that search marketing grew or held its ground last year, one research firm estimates that search marketing declined in the last quarter of 2008.
Research by Efficient Frontier indicates that in the last three months of 2008, spending on search marketing was down by 8 percent compared with the same period in 2007.
Source: Press Release, “Google Leads U.S. Search Advertising Market with 76% Market Share, while Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report,” Efficient Frontier, January 20, 2008
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