Search Engine Marketing, Blogs and Social Media More Cost Effective Than Traditional ‘Outbound’ Marketing
By Anna Johnson on March 8th, 2010Internet marketers that spend more than half of their marketing budgets on ‘inbound marketing’ methods – marketing initiatives designed to ‘pull’ leads to them, spend 60 percent less per lead than those who spend more on traditional ‘outbound marketing’ i.e. methods designed to ‘push’ messages out to prospects.
In other words, according to HubSpot’s ’2010 State of Inbound Marketing’ report, inbound marketing – which includes such Internet marketing methods as search engine optimization (SEO), paid search engine marketing, blogs and social media marketing are more cost-effective for lead generation than outbound marketing tactics such as advertising in broadcast media.
Indeed, according to HubSpot’s report, the average cost per lead from inbound marketing is much less than the average cost per lead from outbound marketing.
Source: eMarketer, “Leads for Less with Social Media,” eMarketer, February 25, 2010
