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	<title>Comments on: PPC Advertising: Should You Use Broad Match, Phrase Match or Exact Match?</title>
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		<title>By: John</title>
		<link>http://www.kikabink.com/news/ppc-advertising-should-you-use-broad-match-phrase-match-or-exact-match/comment-page-1/#comment-11365</link>
		<dc:creator>John</dc:creator>
		<pubDate>Mon, 19 Jul 2010 14:28:53 +0000</pubDate>
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		<description>Nice article. I have a fairly new site and just got into PPC. I have everything set to exact, but I&#039;m going to follow your advice and see where I get...thanks.</description>
		<content:encoded><![CDATA[<p>Nice article. I have a fairly new site and just got into PPC. I have everything set to exact, but I&#8217;m going to follow your advice and see where I get&#8230;thanks.</p>
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