Podcasting - The Great Idea That Wasn’t
By Anna Johnson on September 5th, 2008Remember a couple of years ago when “podcasting” was the NEXT BIG THING? How you just HAD to start your own podcast if you were serious about Internet marketing?
Well, if a report by Pew Internet & American Life Project is to be believed… all that was HYPE. The Pew report has found that just 19 percent of Internet users have ever downloaded a podcast, and of those, just 17 percent do so on a typical day. Moreover, just 3 percent of Internet users listen to podcasts on a daily basis.
These figures have barely budged from what they were two years ago in August 2006. Back then, 1 percent of Internet users listened to podcasts daily, and an estimated 12 percent had ever downloaded a podcast.
So if you never got around to regularly podcasting… that was probably time well spent!
Source: Enid Burns, “Report: Podcasting Continues Slow Growth”, The ClickZ Network, Aug 29, 2008
