Personal Finance Site Changes Look To Increase Conversions
By Anna Johnson on August 20th, 2008Here’s how a site upgrade can positively impact the bottom line.
Mint.com, a personal finance site, has just upgraded its look. Apparently, its fresher, cleaner design has seen conversions lift by up to 20 percent over the old version.
With 350,000 registered users and $11 billion in assets according to TechCrunch, then, at current growth rates, such increases in conversion rates may well translate into hundreds of thousands more registered users within the next year. And that means substantially more sales and profits.
