Pearl Jam Tries ‘Tweet For a Song’
By Anna Johnson on January 6th, 2010Alternative rock band Pearl Jam has launched the Just Breathe website to allows fans to tweet about the Pearl Jam song, ‘Just Breathe’ in return for a special code that allows them to download the song for free via iTunes.
When you tweet about the song you’re also automatically added to Pearl Jam’s @pearljam Twitter following. So, just as many Internet marketers do in the information marketing game, the band is basically offering a freebie in return for a sign-up.
Pearl Jam, which has also previously used MySpace to promote its music, clearly ‘gets’ social media, Internet marketing and the transformation of the music business model.
Source: MG Siegler, “Pearl Jam Gives A Song Away For A Tweet”, TechCrunch, January 4, 2009
