Data released by Efficient Frontier indicates that the average cost-per-click has fallen in each of the automotive, finance, retail and travel sectors.

Compared with the average costs in December, the declines ranged from 3 percent for travel to a significant 27 percent for retail.

The following table depicts the falls in average click costs:

Source: ClickZ, “Average Search CPC Data by Category for January 2009,” ClickZ, February 6, 2009

Related Articles:

• Average Cost Per Clicks Steady in June 2009
• Cost Per Clicks Down In October
• Is The Cost of Clicks Going Up or Down?
• Wanna Know The Average Cost-Per-Click?
• Internet Marketers Paying 20 Percent Higher CPCs in December

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