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Google Beats Yahoo and Bing in Mobile Search

By Anna Johnson on March 9th, 2010

Google has more than double the share of mobile web search in the United States, with its search portal garnering 9 percent share of all page views on the mobile web, compared with Yahoo’s 4.3 percent and Bing’s 0.03 percent.

These findings derive from the ‘State of the Mobile Web Report’ from web browser maker, Opera. In January 2010, 50 million people used Opera Mini, who viewed more than 23.3 billion pages.

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Video Emails Get Higher Conversion Rates

By Anna Johnson on March 8th, 2010

Despite contradictory indications that Internet marketers are abandoning video emails (see Email Marketers Abandon Embedded Videos), a survey by email service provider GetResponse indicates that small and medium sized business (SMB) marketers have embraced video email and plan to increase their use of such technology.

According to GetResponse’s survey of its own customers, SMB Internet marketers increased their video email usage by 480 percent in the past year and over 80 percent plan to increase video email usage in 2010. That’s possibly not so surprising given that 64 percent of the marketers surveyed also said that embedding video in email increased their click-through rates.

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Domain Buying and Selling Could Grow By 600 Percent or More

By Anna Johnson on March 8th, 2010

Domain name trading – i.e. the buying and selling of domain names – is a fraction of what it could be, especially when compared with commercial real estate trading, reckons Jeff Kupietzky, CEO of Oversee.net.

In an interview with Benjamin F. Kuo of SocalTECH, Jeff Kupietzky likened Oversee’s business to that of a real estate company where the company’s focus is on increasing the value of Internet real estate (i.e. domain names) via developing domains into websites, monetizing them post-development, and leasing them out.

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Search Engine Marketing, Blogs and Social Media More Cost Effective Than Traditional ‘Outbound’ Marketing

By Anna Johnson on March 8th, 2010

Internet marketers that spend more than half of their marketing budgets on ‘inbound marketing’ methods – marketing initiatives designed to ‘pull’ leads to them, spend 60 percent less per lead than those who spend more on traditional ‘outbound marketing’ i.e. methods designed to ‘push’ messages out to prospects.

In other words, according to HubSpot’s ‘2010 State of Inbound Marketing’ report, inbound marketing – which includes such Internet marketing methods as search engine optimization (SEO), paid search engine marketing, blogs and social media marketing are more cost-effective for lead generation than outbound marketing tactics such as advertising in broadcast media.

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Jimdo Offers Easy Way To Set Up Online Store

By Anna Johnson on March 7th, 2010

Jimdo has traditionally provided an online toolset for setting up a website, including a free version which lets you set up a ‘.jimdo’ website. Now Jimdo is offering a store option, Store, which you can use to set up an online store on your site.

In the same vein as its website builder, Jimdo Store looks intuitive and easy to use. You can provide a comprehensive catalog which customers can search or browse by popularity, product type, or any other criterion. You can display products in a variety of ways – high resolution, detailed, and from all angles and even via a detail-zoom feature. You can also include additional product information via videos, PDFs, widgets and other multimedia objects.

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Android App Maker: $13,000 in Sales Per Month

By Anna Johnson on March 7th, 2010

iPhone app makers aren’t the only developers making money from mobile applications. Case in point: Edward Kim, whose ‘Car Locator’ application for the Android smartphone platform is making around $13,000 in sales per month.

Edward Kim released Car Locator 5 months ago and, according to a recent blog post, reports that the free version of his application has been downloaded 70,000 times, while the paid version has been downloaded 6,590 times. The paid version briefly took the #4 spot in the Travel category for Android paid apps.

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Google To Index Websites In Real Time

By Anna Johnson on March 4th, 2010

Instead of waiting for Google to crawl your website before it updates its search results (and your Google rankings), you may soon have new website content instantly indexed by Google the moment you publish it.

According to Google senior product manager Dylan Casey, Google plans to invite website owners to participate in a new program in which Google will, essentially, be notified each time the website owner updates their content.

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Should You Subscribe To Lots of Email Lists?

By Anna Johnson on March 4th, 2010

Should you subscribe to lots of Internet marketing (and other) email lists? After all, do you really want to be constantly inundated with emails from Internet marketers telling you to buy this, buy that… and often to buy the same thing as all the other Internet marketers are telling you to buy!

There’s certainly a limit to how much marketing email I can handle, but here’s why I subscribe – and stay subscribed – to a lot of Internet marketers’ lists and, more importantly, why I actually speed-read the emails they send: I get to see what they’re doing.

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Emailvision’s Hit Predictions For Email Marketing in 2010

By Anna Johnson on March 4th, 2010

According to Bertrand van Overschelde, U.S. Managing Director of Emailvision, Internet marketers will need to integrate email marketing, social media marketing and mobile marketing to best capitalize on Internet marketing opportunities in 2010.

Bertrand van Overschelde reckons Internet marketers will best leverage their brands by integrating email marketing and social media marketing in order to: grow their email lists; encourage content sharing; and respond to marketing communications.

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U.K. Online Sales Reach 10 Percent of All Retail Sales in 2009

By Anna Johnson on March 3rd, 2010

U.K. shoppers spent more online than shoppers elsewhere in Europe, according to the Centre for Retail Research. In fact, in 2009 online sales accounted for 10 percent of all retail sales in the United Kingdom.

The average U.K. shopper spent GBP 1,102 in 2009 and overall online spending in the U.K. is expected to reach GBP 43.7 billion in 2010.

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