A recent survey of affiliate marketers reveals that just slightly more than half (51.5 percent) of affiliate marketers maintain an optin email list.

This finding from AffStat’s 2010 survey of 1,150 affiliate marketers indicates that a huge number of affiliate marketers are failing to capitalize on the opportunity presented by email marketing to cultivate leads, build relationships and convert leads into customers.

If only about half of affiliate marketers engage in email marketing, how many do pay-per-click (PPC) advertising or search engine marketing?

AffStat’s 2010 survey of 1,150 affiliate marketers reveals that fewer than half of all affiliate marketers run pay-per-click search engine marketing campaigns to promote affiliate offers, with 44.5 percent stating they promote affiliate links in PPC search engines.

Source: Missy Ward and Shawn Collins, “2010 Affiliate Summit AffStat Report,” AffStat

Related Articles:

• 1 in 4 Affiliate Marketers Started In Last Year or So
• Fewer Than 1 in 3 Affiliate Marketers Using Video
• Nearly 70 Percent of Affiliate Marketers Using Social Networks
• Fact or Fiction: Affiliate Marketing Without a Website?
• Most Affiliate Marketers Prefer Network Affiliate Programs

This entry was posted on Wednesday, June 23rd, 2010 at 3:14 am and is filed under Affiliate Marketing, Email Marketing, Kikabink Lab, Market Research, Online Advertising, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.