Online Videos Boost Ecommerce Sales?
By Anna Johnson on January 29th, 2009Research by comScore indicates that online videos can boost sales, reduce the level of shopping cart abandonment and lower return rates on e-commerce sites.
comScore found that 40 percent of Internet users watched videos on retailer websites last year. Further, comScore says retailers using online video reported more sales, a lower number of abandoned shopping carts and reduced return rates.
The evidence is far from definitive but, according to eMarketer, investing in online video is a priority for many online retailers.
Source: eMarketer, “Retailers Take Note: Video Sells!” eMarketer, January 26, 2009
February 5th, 2009 at 5:03 am
Videos can effectively enhance conversions depending on the product, market, and your target audience. Split testing would be great with videos. Videos are very commonplace on the Internet now and people are drawn to it more than ever – look at the explosion of youtube!