Online video advertising and related media spending will reach $2.7 billion in 2010, based on research by AccuStream Research.

In its report, ‘Online Video Advertising and Media Spend: 2010 – 2012′ AccuStream forecasts in-banner video media advertising to constitute 53.7 percent of total online video advertising in 2010, while pre-roll will make up 27.5 percent. Mobile video advertising is expected to make up 0.1 percent of the market.

Overall, online video advertising is expected to experience double-digit growth from 2011 to 2012, based on such factors as: greater transaction transparency; competition between ad networks and marketplace auctions; expanding premium inventories; more innovative formats; lower CPMs; unambiguous campaign performance benchmarking; and better ROI and accountability metrics, combined with broadcast buying scale.

Related Articles:

• U.S. Online Advertising To reach $28.5 Billion in 2011
• Tremor Media Tops Online Video Ad Networks in December 2009
• Internet Marketers To Spend More on Display Advertising Than Search Marketing
• Online Video Advertising Mimicking TV Advertising
• Online Advertising Industry Growing Again

This entry was posted on Thursday, August 19th, 2010 at 8:19 am and is filed under Digital Media, News and Comment, Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.