While spending on online video advertising is certainly growing – by 55.9 percent between 2007 and 2008 according to eMarketer – slowing economic growth lies behind slower growth over the next year or so.

eMarketer expects growth in online video advertising to slow slightly to 48.5 percent in 2009 and 53.5 percent in 2010, before peaking in 2012.

Make no mistake, if eMarketer is right, these are all exceptionally high growth rates. But as I like to say: there are lies, damned lies, statistics and interpretations of statistics.

Source: eMarketer, “How Many TV Ad Dollars Can Online Video Advertising Grab?” eMarketer, September 12, 2008

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• Online Advertising Down in 2009
• How Many Online Ad Video Predictions Do We Need?
• Internet Marketers To Spend More on Display Advertising Than Search Marketing
• Online Video Advertising Mimicking TV Advertising

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