eMarketer reports that online video advertising spending is set to grow from $1.2 billion in 2008 to $4.5 billion in 2012.

Meanwhile, in the U.S. alone, eMarketer predicts web video ad spending to reach $505 million this year, growing to $3.4 billion in 2012. This will be 78.9 percent above the estimated spend in 2011, due to an expected jump in online video consumption among Internet users.

eMarketer predicts U.S. online video viewers to number 190 million in 2012, meaning that nearly 90 percent of U.S. Internet users will watch online video.

Source: eMarketer, “Web Video Ad Spend to Grow Worldwide”, eMarketer, August 21, 2008, eMarketer, “Online Video Ad Spending Growth”, eMarketer, August 14, 2008

Related Articles:

• Online Video Consumption to Grow 67 Percent By 2013
• Tremor Media Tops Online Video Ad Networks in December 2009
• U.S. Internet Users Watch 13.5 Billion Online Videos in October
• Hulu Serves 1.1 Billion Online Video Ad Impressions in January 2011
• U.S. Online Advertising To reach $28.5 Billion in 2011

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