Online Streaming Movies, TV, and Music To Generate $78 Billion
By Anna Johnson on June 22nd, 2009The Insight Research Corporation projects that streaming video and music distributed across the Internet, an IP TV network or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue in the U.S. over the next six years.
According to Insight’s market analysis study, ‘Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014′, the streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue.
“The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes,” said Robert Rosenberg, Insight Research president.
