Online Shopping: European Women Buy More Often, Men Spend More Per Purchase
By Anna Johnson on March 14th, 2010Deutsche Card Services’ ‘E-Retail Report 2009′ shows that women account for 60 percent of online retail purchases in Europe, but tend to spend less per purchase than men.
While women spend on average EUR 78.09, men spend an average of EUR 111.50 per purchase.
Deutsche Card Services’ report, which is based on roughly eight million transactions processed on the Deutsche Card Services platform (i.e. actual purchases rather than survey data), also finds that the average online shopping basket value was 19 percent higher than in the previous year.
