Research by Compete indicates that ‘active online buyers’ – consumers who expect to spend more than 30 percent of their holiday budgets online – have bigger budgets than other shoppers.

Moreover, active online shoppers plan to spend twice as much throughout this holiday season ($912 on average) as other consumers (those who expect to spend less than 30 percent of their holiday budgets online).

Debra Miller, associate, Retail and Consumers Products at Compete, acknowledged that many retailers expect lower holiday sales this year but said:

“Many retailers are bracing for lower online sales, but our research shows that not all shoppers are created equal. While most consumers say they’ll spend less this year, online shoppers seem to have deeper pockets and they’ll be looking for deals starting on Black Friday. Smart retailers should take a much closer look at online shopping segments relevant to them to capture a larger share of wallet among online consumers.”

Compete’s retail-focused survey of more than 2,900 consumers conducted during November 2009 also found that, overall, 44 percent of consumers plan to spend less this holiday season compared to last year, while only 12 percent of shoppers anticipate spending more, and the remaining 44 percent intending to spend the same amount.

This entry was posted on Tuesday, December 1st, 2009 at 10:48 pm and is filed under Ecommerce, Kikabink Lab, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.