Online Reviews Used By 81 Percent of Consumers
By Anna Johnson on December 30th, 2008Here’s more evidence that consumers use online product and service reviews to guide their online purchases. A recent report by Nielsen Online shows that a massive 81 percent of consumers read reviews before shopping online.
And, it seems, consumers tend to treat such reviews seriously. 71 percent of those surveyed by Nielsen said the reviews they read made them ‘more comfortable’ about buying a product.
That’s not to say consumers rely on just one review though. Over 60 percent of respondents said they read more than one review per online purchase.
Source: Kristina Knight, “Nielsen: Reviews read by 81% of consumers,” BizReport, December 19, 2008
December 30th, 2008 at 7:00 pm
I absolutely loved this information.
I\’m a IM and have several review sites. People love reviews.
In case you are as well in the make money niche you might want to get a brand new free report which will help you to find and research niche markets fast and easy.
Over my name you will visit a squidoo lens where you get more informations.
No old PLR stuff, it\’s unique and genuine material, I promise.
G.