eMarketer predicts that online holiday season sales will reach $32 billion in 2008, around 10 percent higher than in 2007.

According to eMarketer the growth in online holiday sales will be somewhat due to more people seeking to save money by shopping online. Jeffrey Grau, senior analyst at eMarketer and author of the new report, Online Holiday Shopping 2008 Preview says:

“More than ever, in order to save money on holiday gifts, consumers will turn to the Internet to get gift ideas, find bargains and locate retailers that stock desired products.”

Source: eMarketer, “Will the Grinch Steal This Year’s Online Holiday Shopping Season?”, eMarketer, October 30, 2008

Related Articles:

• Almost 6 Out of 10 U.S. Consumers Use Daily Deal Sites For Gifts
• U.S. Online Christmas Shopping Hits Record $32.6 Billion
• U.S. Shoppers Use Internet As Part of Shopping Process
• U.S. Mobile Phone Owners To Use Mobiles For Christmas and Holiday Shopping
• Social Media Influences Consumers’ Holiday Shopping Purchases

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