Online Advertising Down in 2009
By Anna Johnson on December 21st, 2009eMarketer estimates that online ad spending will be down 4.6 percent in 2009 compared with last year, the first decline in online ad spending since 2002.
According to eMarketer, some sectors of Internet advertising did grow throughout the year – paid search was up by 2.2 percent in 2009 and video ad spending was up by 34 percent. Other sectors, however, suffered badly. Classified ad spending, for example, declined by 30.2 percent.
Fortunately, due to the slowly recovering economy and shifts in overall ad spending, eMarketer projects that online advertising will grow again in early 2010.
In fact, due to video ads becoming, in eMarketer’s view “the main form of brand advertising in the digital space” online video advertising is expected to grow by 45 percent in 2014.
Source: eMarketer, “US Online Ad Spend Turns the Corner,” eMarketer, December 11, 2009
