Online Advertisers To Spend More on Social Networks
By Anna Johnson on February 21st, 2011Online advertisers will shift more of their online advertising budgets to social networks in 2011.
According to eMarketer, 2011 will see U.S. Internet marketers devote 10.8 percent of their online ad budgets to social networks. They’ll spend even more – 12.1 percent – on social network advertising in 2012.
Worldwide, Internet marketers will spend 8.7 percent of their online ad budgets on social network advertising – about $6 billion of the expected $69 billion to be spent on online advertising overall. eMarketer reckons that in 2012 online advertisers will allocate 12.1 percent to social network advertising – $9.6 billion of the expected $79 billion to be spent online in that year.
Debra Aho Williamson, eMarketer principal analyst and author of ‘Worldwide Social Network Ad Spending: 2011 Outlook’ says major brands and direct response marketers alike are embracing social media advertising:
“The skepticism of a few years ago has faded; large brands are allocating more marketing budget to social media than ever before, and their social network ad spending is also rising. Two categories of advertisers are emerging: major brand marketers that increase budgets gradually, and performance advertisers that spend heavily and bring extensive search marketing expertise.”
