Now this is cool. NYTimes.com plans to tailor headlines to LinkedIn members.

A deal between leading online news site, NYTimes.com and professional social network, LinkedIn, will see NYTimes.com automatically recognizing LinkedIn users when they visit the NYTimes.com business or technology pages, and displaying headlines relevant to those users’ industries.

Advertisers will also benefit, since the deal will enable NYTimes.com to tailor ads to LinkedIn members based on their professional profiles.

A LinkedIn member’s professional profile includes their industry, job function, seniority, company size, gender and geography.

No personally identifiable information will be given to advertisers, and NYTimes.com readers will be able to opt-out of the program.

The New York Times Company continues to impress me as an grand, old media company that is well and truly embracing new media opportunities and leaving other media players in the dust.

Source: Fred Aun, “NYTimes.com and LinkedIn Pair for Targeted Ads and Content”, The ClickZ Network, July 23, 2008

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