According to the Newspaper Association of America, U.S. newspaper advertising (both print and online) was just $8.9 billion in the third quarter of 2008, down 18 percent from the year before.

So far, in the first three quarters of 2008, newspaper advertising sales have dropped by $5 billion to reach just $27.8 billion. The latest figures mark the 10th straight quarter in which print advertising has declined, and the second in which online ad sales have also dropped. Just 3 percent (or $750 million) of total newspaper ad sales, however, constitute online sales.

Source: Erick Schonfeld, “Newspaper Death Spiral Continues; Industry Advertising Contracts $5 Billion So Far This Year”, TechCrunch, November 27, 2008

Related Articles:

• U.S. Newspaper Ad Sales Plummet
• U.S. Online Advertising Surpasses Newspaper Ad Spending
• Newspaper Advertising Expenditure Plummets in 2008
• Newspaper Advertising Declining – Online AND Offline
• Newspapers Losing Ad Revenue Online

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