MySpace Offers Beta Platform For Small Advertisers
By Anna Johnson on October 16th, 2008Yet another big ad publisher is seeking to enlist small and mid-sized businesses (SMB) to advertise on its network. News Corporation-owned MySpace has released a self-serve media buying system for small advertisers called MyAds, which is available at advertise.myspace.com.
Essentially, the ad platform, currently in beta, allows anyone to bid between $25 and $10,000 for performance-based display ads on the site. MyAds also comes with ad templates for advertisers to use and includes a basic analytics package that reports on impressions, click-throughs, and a campaign’s running cost.
Although it may sound as if MySpace is jumping onto the SMB bandwagon in light of dropping corporate ad budgets, MyAds has officially been in the works since November 2007.
