Research by Kelton Research finds that over 3 in 5 Americans (63 percent) prefer to spend their money on discounted items online rather than purchase regular-priced items at retail stores.

Such results mirror the growing popularity of ‘flash sale sites’ such as Totsy.com (which offers deals on motherhood/baby products) – online stores that offer consumers exclusive discounts on products for a limited time or ‘flash’ sale periods.

With an average discount of 50 percent off retail prices, consumers saved a combined amount of approximately $500 million in flash sales in 2009, a number that is expected to double to $1 billion in 2010.

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• Coupon Sites Booming in Down Economy
• 1 in 5 U.S. Consumers Use Online Coupons
• How Much Time Do Consumers Spend Shopping For Local Daily Deals?
• Consumers Prefer Digital Coupons

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