More Bad News For ‘Real’ Magazines
By Anna Johnson on March 3rd, 2009Here’s more proof that print media is suffering dearly as a result of marketers cutting down on their advertising spend. The Silicon Alley Insider reports that advertising pages at Condé Nast magazines Portfolio and Wired are down by 60 percent and 57 percent year-on-year respectively.
An industry rival says the Condé Nast publications are doing worse than most. Evidently, most magazines’ ad pages are down by 24 percent but Condé Nast’s ad pages are down by more, at least partially because it has refused to drop its advertising rates.
Nevertheless, the Silicon Alley Insider reports that at least one Condé Nast magazine is doing just fine. Apparently Golf World had 16.5 percent more ad pages in its February 23, 2009 edition.
Source: Nicholas Carlson, “Growing Trouble For Thinning Wired,” Silicon Alley Insider, February 25, 2009
