Mobile Shopping, Microblogging and Social Networking Popular
By Anna Johnson on December 10th, 2009Recent research by Novarra, which delivers mobile internet access to two thirds of U.S. mobile phone users and over one billion globally, indicates that mobile web users are increasingly using their smartphones for shopping, microblogging and social networking.
Novarra’s recent analysis of mobile shopping in the U.S. and U.K. on Black Friday (the day after the U.S. Thanksgiving holiday) and Cybermonday – November 27, 2009 and November 30, 2009 respectively – reveal that traffic to a sampling of mainstream U.S. retailers increased by 388 percent on Black Friday and by 160 percent on Cyber Monday.
Meanwhile, Novarra found a 1,068 percent increase in micro-blogging click-throughs during the first three quarters of 2009 and a 190 percent increase in mobile social networking site page views.
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