Maybe it’s no surprise but Handmark research shows that mobile phone users prefer their mobile devices over desktop PCs for accessing news and information. What’s more, when it comes to shopping, they view mobile devices as second only to desktops for buying products.

Based on its survey of more than 300,000 mobile consumers, Handmark reports that more than 30 percent of mobile consumers view mobile technology as the most important medium for accessing breaking news, compared with 29 percent who prefer the desktop web, 21 percent who prefer television, and just 3 percent who favor newspapers.

Mobile users used their mobile phones to get information in the following categories (from most to least popular):

1. News/Current events: 40 percent
2. Weather: 27 percent
3. Sports: 9 percent
4. Business/Finance: 6 percent
5. Entertainment: 5 percent
6. Politics: 3 percent

Apart from using their mobiles to access news and information, 69 percent of mobile users said they had used their mobile device at least once over the past 12 months to buy something. The same percentage view their mobile device as second only to desktop PCs as their preferred technology for buying products in 2011.

Related Articles:

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• U.S. Mobile Phone Owners To Use Mobiles For Christmas and Holiday Shopping
• Facebook and Twitter Access via Mobiles Up 100-300 Percent
• iPhone Users Wary of Ads
• Mobile Audience For Local Information Up By 51 Percent

This entry was posted on Thursday, December 16th, 2010 at 8:42 am and is filed under Market Research, Mobile Marketing, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.