When it comes to mobile content usage, by far the most popular activity among U.S. mobile phone users is texting (65.2 percent), followed by browsing the web (31.9 percent) and using downloaded apps (30 percent).

These are the findings of comScore’s analysis of mobile content usage in May 2010 (based on a three month average). Mobile users increased their mobile content usage across the board, with accessing social networks and blogs, using their web browsers, and using downloaded apps, all seeing significant growth in popularity.

Here are the most popular mobile content activities, along with their percentage point changes from February to May 2010:

Mobile Content Usage (3 Month Avg. in May 2010 and Change From February 2010 to May 2010):

1. Sending text messages to another phone: 65.2 percent (+1.4 percentage points)
2. Using browser: 31.9 percent (+2.3)
3. Using downloaded apps: 30.0 percent (+2.1)
4. Playing games: 22.5 percent (+0.7)
5. Accessing social networking site or blog: 20.8 percent (+2.6)
6. Listening to music on mobile phone: 14.3 percent (+1.2)

Related Articles:

• Texting, Web Browsing and Apps More Popular Than Ever Among Mobile Users
• Most Mobile Users Accessing Browsers and Apps
• Texting is Most Popular Mobile Activity
• Google Android Market Share Jumps by 44 Percent
• U.S. Mobile Social Media Audience Up 37 Percent in 2011

This entry was posted on Saturday, July 17th, 2010 at 9:40 pm and is filed under Market Research, Mobile Marketing, News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.