While advertising in other media, including on the Internet is set to drop this year, the Mobile Marketing Association projects mobile marketing to rise by 25-26 percent in 2009, and by 27 percent in 2010.

As reported by BizReport, in 2009, mobile marketing is expected to reach $1.7 billion, and to grow to $2.16 billion by 2010.

Right now, mobile marketing accounts for less than 2 percent of most marketing budgets, and with mobile usage on the rise, there is certainly room for growth.

Source: Kristina Knight, “MMA: Mobile to jump 25% in 2009,” BizReport, June 8, 2009

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