The Kelsey Group forecasts mobile search advertising revenues in Western Europe to grow by 125.4 percent per annum from 39 million euros in 2008 to 2.3 billion euros in 2013.

Researchers for The Kelsey Group expect revenues for the local segment of mobile search to grow from 18 million euros in 2008 to 1.4 billion euros in 2013, a 139.3 percent annual increase. Mobile display ad revenues for the region will grow from 14 million euros in 2008 to 1.1 billion euros in 2013, reflecting an annual growth rate of 138.3 percent.

“Our forecast indicates the number of smartphones in Western Europe will grow at a 35.7 percent CAGR during the forecast period, from 32 million in 2008 to 149 million in 2013,” said Michael Boland, program director for Kelsey’s mobile local media practice.

Kelsey’s U.S. mobile ad forecast released earlier this year indicates that Western Europe leads the U.S. in adoption and monetization of mobile local media. This is most probably due to the greater number of mobile handsets in the Western Europe – 499 million in 2008, compared with 266 million in the United States.

Related Articles:

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• U.S. Mobile Search Ad Revenues To Grow To $2.3 Billion
• U.S. Mobile Advertising to Reach $2.9 Billion in 2014
• U.S. Internet Ad Revenues Reach Record Breaking $12 Billion in First Half of 2010
• U.S. Internet Advertising Grew by 10.6 Percent in 2008

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