Mobile Content To Shift From Paid To Hybrid Business Model
By Anna Johnson on November 15th, 2009Estimating that 50 percent of mobile phone users will access the mobile Internet at least monthly by 2013, eMarketer foresees the mobile content market evolving from being predominately based on a paid model, to being ad-based, to being a hybrid of the two.
While mobile Internet users will likely expect free content, content providers will be keen to monetize their offerings via direct revenues.
Says Paul Verna, eMarketer senior analyst and author of eMarketer’s new report, ‘Mobile Content: Paid Models Take Shape’:
“It is likely that mobile content will follow a trajectory similar to Web content, with paid models dominating in the early, infrastructure-building years before giving way to ad-based models and hybrids of ad-based and paid models…”
Premium content will be monetized through subscriptions, download fees and other direct transactions with consumers, while more commoditized media will likely exist in ad-supported settings.”
Source: eMarketer, “Monetizing Mobile Content,” eMarketer, November 10, 2009
