Milo.com ‘Research Online, Buy Local’ Site Get $4 Million in Series A Funding
By Anna Johnson on November 29th, 2009Milo.com is an innovative shopping site that allows people to search the shelves of local stores for items they want to buy. It’s also just received $4 million in Series A financing, in a round led by True Ventures and joined by individual angel investors from Mint.com, PayPal, Yelp, and YouTube and other Silicon Valley ‘names’.
Milo.com’s story so far indicates it has a winning model. Since releasing its public beta in December 2008, the company has grown from 2,000 users to an expected 1,000,000 a month, a 70 percent month-over-month increase.
With an estimated 87 percent of U.S. consumers researching online and buying offline, Milo.com seems to be capitalizing on a huge market opportunity. The company appears to be delivering the goods too – Milo is now tracking an inventory of some 1.5 million products in real-time, and is adding about 185,000 items per month. It has indexed over 42,000 stores across 30,000 communities in the United States.
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