Microsoft is apparently considering rebranding its search engine ‘Kumo’ having taken over the Kumo.com domain name.

Presumably the current brand, ‘Live’ (is it MSN Live, Microsoft Live or Windows Live anyway?) just doesn’t have the coolness of “Google’ or ‘Yahoo’. ‘Kumo’ on the other hand…

What’s more ‘Kumo’ apparently has a relevant meaning – it means ‘cloud’ or ‘spider’ in Japanese. Well, maybe a little relevant…

That doesn’t mean Microsoft will dump Live.com though. According to TechCrunch, Live.com will become a pure social network and personal productivity portal.

Source: Mary Jo Foley, “Would you ‘Kumo’ it?”, ZDNet, November 23, 2008, Michael Arrington, “Microsoft To Rebrand Search. Will It Be Kumo?” TechCrunch, November 23, 2008

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