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Microsoft Can’t Even Pay People To Search on Live

By Anna Johnson on August 29th, 2008

Looks like Microsoft’s ploy to let advertisers offer rebates to customers who buy after searching on Microsoft Live has bombed.

Microsoft launched its Live Search Cashback promotion in May, and while its share of search temporarily rose from 8.5 percent in May to 9.2 percent in June, by July its share was down to 8.9 percent, according to comScore.

All up, the Cashback offer is having pretty much no impact on the search market. Back to trying to build a better search engine…

Source: Erick Schonfeld, “Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle”, TechCrunch, August 28, 2008

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This entry was posted on Friday, August 29th, 2008 at 3:59 am and is filed under News and Comment, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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