KN Dimestore Lets You Run Online Ad Surveys In Streaming Video
By Anna Johnson on February 15th, 2010KN Dimestore has released a solution enabling Internet marketers to place campaign measurement surveys in online video streams, either as overlays or as part of the pre- or post-roll.
According to Benjamin Theriault, Director of Business Development at KN Dimestore, the main benefits of the KN Dimestore solution are a “seamless, integrated, and user-friendly experience – surveys do not interrupt the video experience or require respondents to go to a third-party site.”
Apparently, you can easily implement the solution, retaining control over the timing, placement, and look-and-feel of surveys. You also get real-time reporting – results are available instantly and individual responses can be analyzed and aggregated.
Said Benjamin Theriault:
“Dimestore gives buyers and sellers of online video advertising a better way of measuring brand success by using accepted and comparable metrics, like brand impact, favorability and purchase intent – all captured within the video experience.”
Right now, TidalTV is using KN Dimestore as the foundation of its BrandScore service, which allows advertisers to assess and optimize the brand impact of their online video campaigns.
