Fox Mobile owned Jamster – which sells ringtones, games and wallpaper for mobile phones – has notified affiliates that it has deactivated the public United States offer and pulled all links associated with its U.S. affiliate program.

In an email sent by the Jamster Marketing Team to Commission Junction affiliates today, Jamster said that the rules and regulations governing the mobile content market had become much more strict, resulting in “countless audits, fines, and affiliate partners links being pulled.”

Due to the seriousness of the liability involved – and the apparent difficulty Jamster had in ensuring its own and/or affiliates’ compliance with the law – the company decided to dump its U.S. affiliate program.

Said Jamster:

“The full scope of legacy (sic) compliance issues and constant policing of the program has hurt the growth potential of this channel and we have been left with little to no options.”

I wonder how much Jamster’s decision was due to onerous U.S. mobile content laws… rogue affiliate marketers…  or the sheer difficulty Jamster faced in managing all its affiliates. Without knowing the details of Jamster’s situation, it does indicate that the combination of strict marketing laws on the one hand, and a relaxed (e.g. open to all) affiliate program on the other, can make for a merchant’s nightmare!

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This entry was posted on Wednesday, November 4th, 2009 at 6:22 am and is filed under Affiliate Marketing, Feature, Law, Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.