Is The Cost of Clicks Going Up or Down?
By Anna Johnson on October 27th, 2008As reported in The ClickZ Network, data from Efficient Frontier indicates that average click costs in some general categories were substantially down, while others were up, in September 2008.
The average cost-per-click (CPC) for finance related keywords declined by 22 percent from August to September, reaching $2.06.
Meanwhile, the average CPC of retail related words was up by 13.6 percent to $0.50. Other terms were either up or down by less significant percentages. For example, the average CPC for mortgage related words was up by 7.8 percent to $2.89, while the average CPC for dating related keywords was marginally up. It increased just one cent from $0.43 to $0.44 - a 2.3 percent increase.
