Is Social Media Giving You a 95 Percent ROI?
By Anna Johnson on May 3rd, 2011If you’re not getting at least a 95 percent return on investment (ROI) from your social marketing efforts, you’re in the minority.
According to the MarketingSherpa 2011 Social Marketing Benchmark Report, 54 percent of the 3,342 Internet marketers MarketingSherpa surveyed estimated their ROI to be 100 percent or higher, with the average quoted as 95 percent.
Of course, how all these Internet marketers measure their ROI may differ, since social marketing effectiveness may be measured in a variety of ways. This could range from the more vague ‘brand awareness’ to more solid metrics such as number of Facebook Likes or Twitter Retweets, to ‘bottom line’ metrics such as leads, subscribers, customers, sales and profits.
Here is the breakdown of what the Internet marketers in MarketingSherpa’s survey estimated their social marketing ROI to be:
- 10 percent ROI: 19 percent of Internet marketers
- 25 percent ROI: 13 percent of Internet marketers
- 50 percent ROI: 14 percent of Internet marketers
- 100 percent ROI: 25 percent of Internet marketers
- 150 percent ROI: 10 percent of Internet marketers
- 200 percent ROI: 12 percent of Internet marketers
- 250 percent ROI: 4 percent of Internet marketers
- 500 percent ROI: 1 percent of Internet marketers
- 1,000 percent ROI: 2 percent of Internet marketers
- 2,000 percent ROI: 1 percent of Internet marketers
2,000 percent? Yes, it seems 3 Internet marketers must be VERY happy with their social marketing efforts!
