Is Mike Filsaime The Coca-Cola Of Internet Marketing?
By Anna Johnson on September 8th, 2008If Mike Filsaime is NOT the Coca-Cola of the Internet marketing niche… he’s certainly aspiring to be.
In the lead-up to his Traffic Fusion launch, Mike has released some videos that are… quite good. They struck a chord with me for three main reasons:
- My husband worked with Coca-Cola a couple of years back. What Mike talks about really lies at the heart of why Coca-Cola is one of the world’s most successful brands (if not THE most successful brand). It’s NOT because of advertising… it’s because of DISTRIBUTION. And while Coca-Cola generally provides products that people want, its the service the company provides to its resellers – the supermarkets, fast food chains, restaurants, cafes, gas stations, corner stores, etc – that is, at least in Australia, the secret to its ongoing dominance in non-alcoholic beverages. Not just service in terms of being friendly and responsive, but service in terms of having first class systems that, for example, lock stores into stocking its products (“do you want a free fridge with that?”) and ensuring they NEVER run out of product.
- Mike Filsaime’s application of integration marketing is simple, powerful and do-able. I don’t know the details of Traffic Fusion (I think it includes some kind of software that allows you to create dynamic thank you page ads?), but you can watch Mike’s video and soon start applying the ideas he talks about.
- Mike spills the beans on a few facts and figures – for example, his upsell conversion rate for ‘The 7 Figure Secrets’ launch. Whenever a top marketer gives you conversion rates and other statistics… take notes!
Here’s the link to Mike’s video (it’s free but you do need to sign up to see all the videos):
==> Traffic Fusion Pre-Launch Videos
P.S. I am not an affiliate for Traffic Fusion, haven’t seen it, and can’t pass judgment on it. However, there is value in these free videos and that’s why I recommend you check them out.
September 8th, 2008 at 7:49 am
Sorry to be posting a comment mostly to correct your point #1. Coca’s success IS because of advertising FIRST prior to being because of distribution. Its great distribution is the result of successful advertising. Because its successful advertising triggered demand. This is the bottom line. If there is no demand, then there is no need to build a great distribution. Distribution follows demand, not the other way around. And demand is triggered by advertising. There are plenty of other brands with great distribution network yet they are not as successful.