Is Copywriting Really That Important?
By Anna Johnson on August 15th, 2008In short… yes. Copywriting is, in my view, the fourth and final critical skill for Internet business success is.
There may be other variations of the following, but I firmly believe that, on the Internet at least:
“Pictures tell, words sell”
What you say and how you say it makes all the difference in terms of attracting people to your website, developing a relationship with them (e.g. via email), and converting them into customers.
But it’s not just words in the form of text – it’s also words in terms of (what is said in) audio and video.
Multimedia doesn’t end the need for powerful, persuasive copywriting – it promotes the need for well written scripts!
So, when it comes to YOUR business, you need to have – or have access to – the ability to write persuasively.
So there you have the four critical skills to Internet marketing:
- Business management
- Marketing (particularly Internet marketing)
- Web design; and
- Copywriting
If you solely focus on these four areas – or at least hire good people to focus on these four areas – I firmly believe that you’ll set your business up for ongoing success.
Of course, it’s all very well to suggest you focus on “business management” or “marketing” or “web design” or “copywriting”… but what do each of those really involve? What do you really need to KNOW and DO in practical terms?
Well, that’s what this newsletter (free) and the products and services we promote (paid) are for 
