Is Branding Just B.S.?
By Anna Johnson on February 28th, 2009Actually, I think branding is a must for anyone involved in marketing.
On that basis, here’s an old audio interview I did with Ben Mack. Ben Mack is an ex-ad agency man and author of the book, Think Two Products Ahead. He’s also a bit of an eccentric.
What Ben shares may just change the way you view ‘branding’. And make sure you listen through to the end, where Ben shares a powerful observation about why some entrepreneurs succeed almost overnight, while it takes others years and years.
Click on the link to play straight away or right-click to save on to your computer.
==> Interview with Ben Mack Part 1
==> Interview with Ben Mack Part 2
