U.K. search marketing agency Greenlight reckons Internet marketers are undermining their own search engine marketing efforts if their websites take too long to download or display.

Greenlight estimates that 4 percent of the United Kingdom’s 100 most popular websites download more slowly than Google’s minimum acceptable threshold (4.97 seconds) and the percentage may well be higher for websites in general.

Not only could Internet marketers be paying the direct price of an excessively slow website in terms of higher Google Adwords costs (due to slowly loading pages lowering their Quality Score) but many web visitors simply won’t wait for the website to load before they go elsewhere.

So Internet marketers may be paying higher prices for web visitors who don’t stay on their sites!

Related Articles:

• Google’s Matt Cutts: Page Speed Doesn’t Impact Your Search Ranking
• Google Rips Cost Per Click (CPC) Estimates From Public View?
• Google Bans Internet Marketers From Adwords
• Internet Marketers Say Personalized Search and Real Time Search Are Biggest Search Innovations
• Twitter Introduces ‘Promoted Tweets’ Advertising Program (aka How Twitter – and Internet Marketers? – Will Monetize Twitter)

This entry was posted on Tuesday, January 26th, 2010 at 6:12 pm and is filed under Kikabink Lab, Search Marketing, Traffic, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.