iPhone – 54 Percent of Apps Have Less Than 1,000 Users

By Anna Johnson on July 1st, 2009

In more evidence of the ‘long tail’ applying to iPhone applications, just as it does elsewhere, the May 2009 AdMob Mobile Metrics Report reveals that most of the 2,309 applications (54 percent) in AdMob’s network have less than 1,000 active users.

In other findings, AdMob found that:

  • 5 percent of applications had more than 100,000 active users, representing 116 applications in AdMob’s iPhone network.
  • 14 percent of applications had between 10,000 – 100,000 active users.
  • Five days after its launch, the iPhone 3.0 Operating System (OS) represented 44 percent of iPhone ad requests.

For more information about AdMob’s research check out the May 2009 Admob Mobile Metrics Report.

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