Internet Users Want Their Radio and TV Online
By Anna Johnson on January 31st, 2010L.E.K. Consulting‘s recent “Hidden Opportunities in New Media Survey” indicates that more people want to read, listen and watch media content on the Internet than via traditional media technologies.
Internet radio consumption is growing, with 32 percent of households listening to Internet radio services for an average of 5.8 hours per week.
In addition, more people want to access cable content online, with up to 38 percent of consumers saying they would definitely or probably pay a $19 fee on top of their cable bill to gain access to their cable content online and on their mobile phones.
Interestingly, L.E.K. Consulting’s study – which involved surveying 2,000 households – found that while viewership of local television has dropped, television consumption in general is still growing.
More consumers increased, rather than decreased, their viewing of subscription-based cable television in 2009: 19 percent of consumers increased cable TV consumption, whilst 13 percent decreased such consumption.
People are also still spending a lot of time watching television their TV sets – an average of 38 hours compared with spending an average of 8 hours on the Internet.
