Internet Users Use Social Media to Communicate, Not To Buy
By Anna Johnson on May 22nd, 2009New research by Knowledge Networks indicates that Internet users use social media to communicate with each other, not to learn about, or buy, brands or products.
Knowledge Networks’ study of 502 Internet users aged 13 to 54 years found that while 83 percent participate in social media – 47 percent on a weekly basis – less than 5 percent use social media users to buy or seek guidance on purchase decisions.
Almost two thirds (63 percent) of social media users believe ads are a ‘fair price to pay’ for use of these sites and features, however, and 16 percent said they were more likely to buy from companies that advertise on social sites.
