Internet Users Prefer Privacy Over Relevance
By Anna Johnson on February 24th, 2009Burst Media’s recent study into Internet users’ attitudes towards advertising and privacy indicates that only 23 percent of users are willing to give up some degree of privacy in order to view more relevant ads.
Burst found that just 23 percent of Internet users would agree to give up even non-personally identifiable information in return for viewing ads that are better targeted at them.
Women were more concerned about this, with 26.7 percent of women versus 19.9 percent of men not willing to give up even non-personally identifiable information in return for better targeted ads.
Despite the benefits of viewing more relevant ads, most people, it seems, just don’t like the idea of marketers tracking their behavior.
