Internet Marketing Gurus: Watch What They Do, Not Just What They Say
By Anna Johnson on June 10th, 2010In this episode of ‘I Love Internet Marketing’ I tackle the prickly issue of why some Internet marketing ‘gurus’ say one thing, yet do another.
For example, they might tell you how great something is and why you just HAVE to follow a certain strategy or use a certain tool… yet they don’t do follow that strategy or use that tool themselves.
Is it because of the quite legitimate reason that they have different needs to their subscribers and customers? After all, you wouldn’t expect an established business to have the same requirements as someone starting out in Internet marketing.
On the other hand, some of these gurus’ recommendations seem to imply that they do, in fact, use the strategies and tools they recommend… when the reality is quite different. So what is going on here and what can you do about it?
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June 12th, 2010 at 3:48 am
A timely comment Anna….I personally would not purchase a product from any of these so called gurus unless they use or have actually tried it themselves. I sometimes think they are one big club or collusionand decide amongst themselves who’s is the next breakthrough to hype up.
I guess it is part of the Internet Marketing growing up cycle.