Internet advertising revenues rose 15 percent to a record $26 billion in 2010, according to the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers. Fourth quarter online ad revenues climbed to $7.45 billion, up 18 percent over Q4 2009 and 15 percent more than in Q3 2010.

The IAB Internet Advertising Revenue Report also reports that in 2010:

• The most popular ad format was search, which accounted for 46 percent of revenue and saw 12 percent growth from 2009.
• Sponsorships grew the most in 2010 – 88 percent over 2009 and up 142 percent in the fourth quarter alone.
• Display advertising – including digital video ads, banners, sponsorships and rich media – was up 24 percent over 2009, reaching $10 billion in ad spending.
• Banner advertising alone – including the much maligned static display image – grew by 23.1 percent in 2010, accounting for 23.9 percent of total online and 62.9 percent of all display ad spending.

Related Articles:

• U.S. Internet Ad Revenues Reach Record Breaking $12 Billion in First Half of 2010
• Online Advertising Rebounds Slightly in Q3 2009
• U.S. Internet Ad Revenues Hit New Record in Q3 2010
• Online Ad Revenues Exceed Radio Ad Revenues in 2008
• U.S. Internet Advertising Grew by 10.6 Percent in 2008

This entry was posted on Friday, April 22nd, 2011 at 10:10 pm and is filed under Market Research, News and Comment, Online Advertising, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.