Data from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reveals that U.S. Internet advertising revenues declined by 5 percent between the first quarter of 2008 and the first quarter of 2009, reaching $5.5 billion.

In releasing the data last week, David Silverman, PwC Assurance partner, indicated that the decline in online advertising revenues reflected the general challenging economic conditions.

The 5 percent decline in online ad revenues, however, was less substantial than the hit taken by other forms of media, and online advertising continues to ‘consume a larger piece of the overall advertising pie.’

Conducted by the New Media Group of PricewaterhouseCoopers LLP, the Internet Advertising Revenue Report is based on online ad revenues from websites, commercial online services, ad networks, free email providers, and all other companies selling online advertising.

Related Articles:

• Online Advertising Rebounds Slightly in Q3 2009
• Internet Advertising Up 15 Percent in 2010
• U.S. Internet Ad Revenues Reach Record Breaking $12 Billion in First Half of 2010
• Online Ad Revenues Exceed Radio Ad Revenues in 2008
• U.S. Internet Ad Revenues Hit New Record in Q3 2010

This entry was posted on Tuesday, June 9th, 2009 at 4:00 pm and is filed under News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.